Built by experienced recruiters and marketers, the DDK integrates into your current marketing and recruiting efforts, and is guided by advisors that have run fleets, filled seats, and know what actually moves a driver from a click to a hire.
The people building it
Built from experience in driver recruiting, our passion is improving how drivers experience recruiting.
Co-founder, CEO
Developed the vision for the Driver Decision Kit after working with dozens of fleets. His approach to driver recruiting focuses on finding qualified drivers and convincing them your fleet is the right fit for them. Improving the driver experience will improve close rates and the 90-day retention rate.
Co-founder, Engineering
Keeps the DDK fast, secure, and flexible. Tyler has degrees in mechanical engineering and computer science. His engineering skills are how we are able to mold the DDK to each fleet, each recruiter, and each driver. Tyler and Grant work closely to keep the product moving.
Fleet Outreach
Never afraid to pick up the phone, Daze works with recruiting teams to help them understand how the DDK can improve their recruiting process. Her goal is to get fleets thinking beyond qualifying drivers and start focusing on helping drivers make informed decisions.
Fleet Success Manager
Manages the setup and handoff. This includes documenting each position, your pay, benefits, orientation details, and more. She’s an experienced driver recruiter, and knows what to ask and how to integrate the DDK into your recruiters daily workflows.
Product Designer
Adds capabilities while keeping the DDK user friendly and simple. Lewry dives into the details: interviewing users, reviewing analytics, and developing multiple prototypes. A master of design his goal is to keep everything in balance even as the product expands.
Trucking’s a tight-knit group
These industry experts have volunteered their time to guide the DDK. Their advice has been critical to helping us create a tool that is quickly becoming an industry standard.
VP of Recruiting
Liquid Trucking
In the Spring of 2026, Liquid Trucking was ready to expand their fleet. They had been full at 180 trucks, but had never been able to break 180 trucks. Jason Eisenman and Grant Stanley worked together to develop a full-funnel approach to driver recruiting. The end result was that Liquid grew from 180 Trucks to 210 Trucks while remaining fully seated. The DDK was originally created as part of this full-funnel approach that resulted in Liquid Trucking break 180 Trucks for the first time in their history (est. 1989).
Professional Services consultant
Tenstreet
Christy Choice brings nearly 20 years of experience in software and client success, with a background spanning healthcare technology and the trucking industry. Since joining Tenstreet in 2018, she has helped onboard hundreds of clients and supported them in learning and implementing technology solutions. In her current role as a Professional Services Consultant, Christy combines technical knowledge with a strong focus on client education, making complex tools easier to understand and use. She is also a featured speaker at trucking industry events and a member of ATA's LEAD program.
In their words
The Driver Decision Kit is a recent addition, and has given my recruiting efforts a tremendous boost! The ability to present all of our company's selling points in a user-friendly interface has already paid dividends. The ability to track a candidate's journey has also provided key insights on how to prioritize prospective drivers.
Jake DeboRecruiterLiquid TruckingDDK was the first thing I saw that respected a driver's time instead of asking for it.
Wayne BoesigerChief Executive OfficerSL ResourcesDrivers can tell when something was built by people who have been in the seat. This was.
Christy ChoiceProfessional Services ConsultantTenstreetEveryone wins with the DDK
The experts in driver recruiting love the DDK. Generating leads takes time and money, the DDK helps fleets close more leads — everyone wins.
Start your fleet podcast
Want to add a podcast to your DDK? Trucking’s Podcast Pros have a package specifically for DDK customers: a recruiting specific 8-episode mini-series custom made for your fleet. For a flat fee you can provide easy listening for prospective drivers. Plus you can publish these episodes anywhere drivers can listen to podcasts — including YouTube.
Trucking PodcastProsVisit WebsiteCovered from first impression to seated driver
Your marketing team is going to love the DDK. It integrates into their existing marketing platforms, allows them to build new audiences, seat more leads, develop new content, and deliver more traffic to the videos and podcasts they’ve already built.
TenstreetOut of the box, the DDK automatically manages attribution on full apps. Plus, use our Chrome extension to automatically generate a DDK link without leaving Tenstreet.
Instagram
Facebook
Google AdsThe DDK integrates with cookies and pixels from Meta and Google. This allows you to retarget prospective drivers with the final proof points, incentives, and testimonials they need to decide.
Google AnalyticsThe DDK is delivered on your fleet’s domain name, and integrates directly with your Google Analytics. We built the DDK to be seamless for your drivers and your marketing analytics.
YouTube
Apple Podcasts
SpotifyThe DDK creates new opportunities to create specific content for each terminal, freight type, and hometime. The DDK allows recruiters to send drivers the most relevant content to them.
Learn how the DDK fits into your recruiting process, or get your fleet started today.
